Modern Kimono: Tokyo Fashion Produced by the High-End Brand Daihiko

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Semiformal Kimono Named "Red among Greens"
By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1955–1964 (Gift of Ms. Watanabe Mariko)

Japanese Gallery (Honkan) Rooms T1 & T2
October 29, 2024 (Tue) - December 8, 2024 (Sun)

Daihiko is a kimono brand established in 1875. It gained great popularity for its distinctive dyeing techniques and Tokyo-style designs that its founder, Noguchi Hikobei (1848–1925), devised and adopted.

Hikobei’s son, Noguchi Shinzō (1892–1975), took over the textile business under the same name in 1925. He endeavored to restore his father’s collection of kimonos (kosode) from the Edo period (1603–1868). Furthermore, he developed designs and techniques that suited the Shōwa era (1926–1989). Daihiko’s kimonos, which were produced using a unique paste-resist dyeing technique called yūzen, captivated women in the imperial household and noble families.

This exhibition presents Daihiko’s modern kimonos that have been donated to the Museum in recent years. Tracing the origins of the brand’s techniques and designs, it explores the development of modern designs that subsequently emerged.

List of Exhibits

Major works in this exhibition

* Works listed below are in the TNM Collection unless otherwise indicated.

Semiformal Kimono Named "Moored Boat", By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1935–1954

Semiformal Summer Kimono (Hitoe) Named "Treatise on Calligraphy by Sun Guoting", By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1935–1944

Long-Sleeved Kimono (Furisode) with Falcons on Standing Screens with Plum Trees, Previously owned by Noguchi Hikobei, Edo period, 18th century (Important Cultural Property)

Semiformal Kimono Named "Falcons on Standing Screens", By Noguchi Shinzō (Studio of Daihiko), Ca. 1928 (Shōwa 3)

Semiformal Kimono Named "Chartres Cathedral", By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1965–1974

Semiformal Kimono Named "Native American Indian Handicrafts", By Noguchi Shinzō (Studio of Daihiko), Ca. 1954 (Shōwa 29)

Short-Sleeved Formal Kimono (Tomesode) Named "A Scene with Parrots", By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1955–1974

Semiformal Kimono Named "Red among Greens", By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1955–1964 (Gift of Ms. Watanabe Mariko)

Long-Sleeved Kimono (Furisode) Named "Chinoiserie", By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1955–1964 (Gift of Ms. Watanabe Mariko)

Semiformal Kimono Named "Grove", By Noguchi Shinzō (Studio of Daihiko), Shōwa era, 1965–1974

Catalog